White Label PPC vs. In-House Management: Which is Right for Your Agency?
When it comes to managing pay-per-click (PPC) services, agencies face a big choice: should they handle everything in-house, or should they partner with a white label PPC company ? Each option has its own benefits and challenges. Making the right choice can help your agency grow, deliver better results to clients, and manage resources effectively. This guide will walk you through everything you need to know to make the best decision for your agency. We’ll explore the advantages and disadvantages of both white label PPC services and in-house PPC management. By the end, you’ll have a clear understanding of which path aligns best with your goals. What Is White Label PPC? White label PPC refers to a service where a specialized white label PPC agency or white label PPC management company manages the PPC campaigns for your clients under your brand. This means that the white label PPC company does all the work, but your clients only see your agency's name on the reports and results. In ...