Top Digital Marketing KPIs for Print Companies: Measuring Success in the Digital Era
The printing industry is steeped in tradition and fine craftsmanship, yet currently faces a critical juncture. Digital irrevocably changed how consumers engage with content and make buying decisions. For print companies, it is no longer a luxury to embrace digital marketing — it is imperative to surviving and growing. But in the deluge of digital platforms and strategies, perhaps a more important question is: How does one measure this effectively? The Digital Imperative for Print The attraction to print through its haptic nature cannot be denied, but there is no digital setting for reach and engagement opportunities. Print companies that embed digital marketing in their toolkit enable access to new markets, establish brand loyalty, and drive a stream of revenue through electronic commerce channels. This evolution in thinking drives the decisions by the data. Navigating the KPI Landscape: Why Measurement Matters Source: Top Digital Marketing KPIs for Print Companies: Measuring Success ...